In the spirit of Calder, Stella, Lichtenstein, Warhol, and Holzer, BMW announced today that the 17th Art Car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced – at the 24 Hours of Le Mans in France, June 12-13, 2010. Koons’ canvas is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race.
In another nod to tradition, Koons will present the world premiere and sign his car at Paris’ Centre Pompidou on June 1, 2010, just as Roy Lichtenstein did in 1977.
Adding to the occasion, Koons released for the first time his preliminary design concept for the car today at a press conference in New York City. As part of his creative process, the artist collected images of race cars and graphics, vibrant colors and speed. He layered them into a digital collage depicting his sources of inspiration. The resulting graphic conceived by Koons – evocative of power, motion and light and rendered in the artist’s signature saturated hues on a black ground set against the car’s silver interior – will impart a dynamic appearance to the race car even when it’s standing still.
“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”
Koons was joined at the press conference by President of the Centre Pompidou Alain Seban, BMW of North America President Jim O’Donnell, BMW Motorsport Director Mario Theissen, and BMW Le Mans driver Andy Priaulx of Great Britain.
“This is a momentum building year for us that speaks to the essence of the brand and the latest chapter of the BMW Art Car program is certainly part of this,” said O’Donnell. “It’s an absolute delight for all of us to be working with Jeff on this program that is part of the fabric of BMW.”
World Premiere at the Centre Pompidou, Paris
Paris’ Centre Pompidou is one of the world’s most prestigious cultural institutions for modern and contemporary art and is where Roy Lichtenstein first unveiled and signed his car in 1977 as Jeff Koons will on June 1. Also, the Koons car number, “79,” pays tribute to the 1979 Andy Warhol car. The Warhol car was assigned the number “76,” an homage to the 1976 Frank Stella car, both of which raced at Le Mans.
“Ever since it was created back in 1977, the Centre Pompidou has acted as an interface, a platform of exchange between creative art and society, striving to expose the larger public to the art of our time in the firm belief that art can foster a more innovative and flexible society,” said Alain Seban, President of the Centre Pompidou. “For this reason the Centre Pompidou is glad to join BMW’s project which, I trust, can go a long way in bringing together creation and society by inviting the great artists of our time – from Roy Lichtenstein in 1977 to Jeff Koons today – to challenge the most mythical object of our era, the car, through a unique creation.”
>Vía Artdaily.org
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